Competitors Include JP Morgan Chase Student Loan Division

Competitors Include JP Morgan Chase Student Loan Division

According to Standard & Poor’s, JP Morgan Chase is a leading global financial services company with assets of $2.3 trillion and operations in more than 50 countries. Yet the JP Morgan Chase Student Loan Division website is in the bottom half of the top 10 most popular websites in this study. Only a third of total online visitors to the Student Loan Division site arrive via search engine links.

The leading beneficiary of search engine traffic for school loans, Stafford Federal Student Loans is a separate website that bills itself as a Service of the Student Loan Network. Yet the search engine percentage of visitors to Stafford is twice the rate for its parent company.

Student Loan Consolidator is another relatively small website that attracts a higher percentage of internet search visitors. The site has an online calculator that showed savings of $645.28 per month after monthly student loan payments of $1,141.59 are consolidated.

EdFed’s home page is the hardest to read because of extremely small type. Unreadable text would appear to defeat the benefits of a relatively high percentage of search engine visits. Ironically, EdFed content is compelling with valuable information on how graduates in 2010 can consolidate their federal student loans to avoid an automatic 0.6% rate increase.

The website with the fewest monthly visitors is EduCap. Unlike other competitors in this study, EduCap does not consolidate federal and state student loans but instead focuses on private student loan consolidation.

Sources: This article provides independent calculations and insights based on data from the leading Internet traffic monitoring site Alexa provided on April 8, 2010.